AI is changing the rules of the game in the commercial function
Can you imagine a sales team powered by AI virtual assistants? Traditionally, success in sales depended on human capabilities such as empathy, charisma or influence. But today, AI is redefining the landscape. Digital transformation is completely changing how companies sell and manage customers. Business processes are more complex than ever: fierce competition, hyper-connected customers and […]
Can Artificial Intelligence improve the customer experience?
A few weeks ago a good friend sent me the following message “I want to start playing padel and I need your recommendation to buy a padel racket“. I’ve been playing padel as a hobby for quite a few years now and, to be honest, I find it easier to win a match than to […]
How Data-Based Decision-Making Affects Sales Professionals
How Big Data affects sales professionals This is the story of Marcos. He has been in the world of sales for 30 years and has always been a successful salesman. He knows the sector, his company and his product like nobody else. But above all, he knows his customers. He really knows them… a lot! […]
Sales Enablement: what is it and its main advantages?
We are going to talk about a concept that is revolutionising the sales team… I’m sure you’ve heard it before: Sales Enablement! Can you define it? Sales Enablement is a methodology that enhances the work of salespeople by providing them with sufficient technological resources and content to make their sales time more effective in all […]