We are going to talk about a concept that is revolutionising the sales team… I’m sure you’ve heard it before: Sales Enablement!
Can you define it?
Sales Enablement is a methodology that enhances the work of salespeople by providing them with sufficient technological resources and content to make their sales time more effective in all sales channels. The implementation of Sales Enablement requires the strategic alignment of marketing and sales functions to meet the new challenges of sales teams.
What are the benefits of this system?
- Firstly, it allows a more effective approach to buyers, providing them with valuable content at all times to help them move forward in their purchasing decision.
- Secondly, it allows for formalised collaboration, as enablement professionals will collaborate with other departments for proper implementation, especially the alignment of the sales department with the marketing department.
- Thirdly, the integrated enablement technology, which will help the sales team to increase their performance by working more efficiently and spending time on more value-added business activities.
- And finally, the focus on continuous improvement through technology, as Sales Enablement provides salespeople with information to understand their customers, their product and their territory. It also enables them and their sales managers to understand the strengths and development opportunities of the sales team with a view to conducting effective sales coaching programmes.
Thanks to Sales Enablament you can take advantage of technology and give your salespeople real superpowers. If you want to know more about Sales Enablement, we will be happy to share our knowledge with you.
